There is no doubt that the COVID-19 crisis has literally paralyzed the RHC sector. Some people will tap you on the shoulder and say "take advantage of this to work on subjects that you don't have time to deal with in normal times". What if this seemingly boilerplate phrase was actually hiding a core of pragmatism? In normal times, commercial over-solicitation can lead you to no longer distinguish solutions that can really improve your business from those that will only waste your time. Among the subjects you may not have paid attention to in the past, there is certainly the famous distance selling. You probably know it by its other little nicknames, click & collect, online pre-ordering, digital ordering... Many restaurants have done without it until now. The COVID-19 has clearly changed the game even after its passage. As we have seen, the restaurants that have limited the damage are those that were already on the starting block in terms of delivery and take-out / click & collect.
What does this mean?
Today's anxious consumers have more than ever anchored online ordering in their consumption habits. And this for good. It is an indispensable demand. Traditional restaurants should also capitalize on this sales niche. On the one hand to satisfy customer demand and on the other hand to compensate for the drop in attendance in the restaurant. How can you effectively respond to this growing demand? First of all, it is essential to position yourself on the delivery platforms. This will also benefit your own reputation. The commissions of these platforms are dissuasive, so it is advisable to have your own online sales channel in parallel and to broadcast it on your digital media. Obypay helps you by creating a customized 100% online pre-order module for your restaurant. Apart from the 59€ monthly subscription fee, no commission is required. Don't miss out on this sales potential. Give us 3 days and all you have to do is communicate about this initiative to your customers. We will also integrate the module on your website, your social networks and Google My Business.
