How do I create a QR Code menu for my restaurant?
Do you have a restaurant and are thinking about offering a digital version of your menu? There are many ways to digitize...
database
- Don't lose any more information about your customers
- Gather valuable data for your business
- Personalize your welcome
1,500 restaurants have chosen obypay
Customer database features
statistics & data analysis
→Access real-time analysis tools from your back-office and rely on automated reporting to make informed decisions.
real-time updates
→Access continuously enriched customer data to monitor performance and optimize business management.
detailed customer card
→Consult your consumption history and get to know your customers better to personalize your restaurant's welcome.
customer segmentation
→Organize your customer database by creating segments based on predefined criteria such as frequency of visits, age or average basket.
Keep control of your customer data
Your clientele is your establishment's most valuable asset. With Obypay, you can create your own customer database in just a few clicks. You become independent and autonomous in managing your data, and you don't share it with anyone else.
Centralize all contact details in one place
With the Obypay customer database, you can access your customers' contact details in just a few clicks: a problem with a reservation? A contact reported on a service? Find out which customers to call back in your Obypay customer database interface.
Analyze your business
Find out at a glance how your business is developing. What product do you order the most? Who are your most loyal customers? Which customers haven't returned in a while? Thanks to this precise data, you can make the right decisions to adapt your business.
Develop in-depth knowledge of your customers
Consult your customer database at any time and find out about their favorite product, their average basket, their frequency of visits and their last order. With this information, you can offer a more personalized welcome and improve your brand image.
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Start your customer database at an attractive price
Opt for an à la carte package including Marketing Campaigns, or think bigger with our all-inclusive packages. It's up to you!
Let's put the cherry on your restaurant
how the customer database?
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Activate your customer base in 5 minutes
On your Obypay interface, activate the creation of your database.
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Turn every visit into a wealth of information
Collect data through our solutions: Click & Collect, order and payment at the table, loyalty program, prepaid card.
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Access your customer data online
Access your database in real time via a single online interface.
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Frequently asked questions
Does having your own customer database for your restaurant sound too good to be true? With Obypay, it's a reality. Here are the answers to all your questions.
What is a CRM for a restaurant?
A CRM (Customer Relationship Management) for a restaurant corresponds to Customer Relationship Management via a database. This tool enables a restaurant to collect and centralize all its customers' data. Whether it's personal data such as contact details, or consumer preferences such as products, a database enables a restaurant to manage its relationships and interactions with its customers.
Why is it important to have CRM in the form of a customer database when running a restaurant?
A CRM with a customer database is essential for a restaurant looking to develop its business and sales. There are many benefits to having a customer database for a restaurant. Among other things, it enables them to centralize information on each of their customers in a single tool, which they can then use to increase sales. For example, a restaurant will be able to create an order history for each of its customers, reward their loyalty and encourage them to return to the restaurant.
Is Obypay a dedicated CRM for restaurateurs?
Yes, Obypay makes a CRM available to restaurant owners who want to develop their business, but it also offers more functionalities. With Obypay, a restaurant can benefit from a database of customer information, which it can then use to generate sales. With Obypay, you can activate your database by sending e-mail marketing campaigns to your customers, for example.
How are my customers' consumption data collected?
When one of your customers places an order and is identified through a loyalty account, Obypay retrieves the order information and automatically associates it with your customer's account.
How do my restaurant's customers agree to be included in my database?
In order to comply with the RGPD rules put in place by the European Union, it is essential for a restaurateur that his customers explicitly agree to be included in his establishment's database. A good practice for asking customers if they wish to be in your restaurant's database is to ask them when they create an account, often when creating a loyalty account. You can then let them choose whether or not to be added to your database.
Can a customer of my restaurant change his mind and ask to be removed from my database?
Yes, your customers can freely choose whether or not to be present in your restaurant's database. As a reminder, RGPD rules require you to meet your customers' requirements regarding communication preferences. Thanks to Obypay, you can easily change this choice by connecting to your establishment's Administrator space (backoffice). Once you're in your customer's file, you can update their communication preferences in real time, with just two clicks. This corresponds to the Opt-in or Opt-out that must be requested when creating a customer account.
Are my database and my restaurant's customer data secure?
Of course, your database and customer data are secure. The data is hosted on a secure Obypay server and cannot be accessed by third parties. All your customer data is therefore highly protected.
How can I send personalized messages to my customers?
You can send personalized messages to your customers thanks to the database you've built up with Obypay. Thanks to our solution, you can use a single tool to collect data and then exploit it from a marketing point of view by sending personalized messages to restaurant customers. We offer several solutions for this purpose, including SMS text messaging and e-mail campaigns. Obypay enables restaurant owners to benefit from professional marketing tools specialized for their business sector.
Our complementary solutions at the CRM restaurant
Having a customer database is great. Harnessing its full potential is even better. Design a unique customer experience with our complementary digital solutions.
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