Do you have large peaks of traffic in your restaurant and are you having trouble managing the flow of customers?
C’est le bon moment pour passer à la Restaurant self-ordering kiosk.
You are particularly concerned if:
- You offer a fast food service
- You offer take-away food
- Your customers often wait a long time before ordering
- You feel overwhelmed during rush hour
The restaurant ordering station allows you to sell more, while improving the customer experience in your establishment.
Why should you equip yourself with a restaurant ordering terminal?
Even if McDonald's has long been a pioneer in this new way of ordering, touchscreen kiosks are not only reserved for fast food restaurants. More and more restaurants are using them and customers are asking for them.
D’après une étude récente, 1 consommateur sur 3 préfère utiliser une self ordering kiosk plutôt que de commander au comptoir même si la queue est la même.
- Generate more revenue
With a kiosk, you serve more of your customers at the same time. If your kitchens are well dimensioned and your organization is well polished, you will quickly see the difference on your turnover. But the real PLUS of the ordering station is the suggestion module. Adding a drink, ordering a dessert... these are all little extras that increase the average ticket. According to a study conducted at McDonald's, customers spend an average of 30% more on a kiosk than at the counter.
- Improve the customer experience
Less waiting to order and pay means more satisfaction for your customers.
The kiosks also offer a complete immersive experience with modern interfaces, intuitive navigation and ultra simple secure payment. Result: a recent study showed that 1 out of 3 customers prefer to go through the kiosk even if the queue is the same as at the counter.
- Reduce stress and risk of error
By making order taking more fluid, the order terminal allows your team to work more serenely. You also limit errors when taking orders.
- Increase customer loyalty
Some control terminals provide for the integration of a online loyalty program. Your customers can earn points for every purchase made through the kiosk. They can also unlock rewards earned from previous orders at the kiosk, counter or online.
- Improve your customer knowledge
Through your customers' interactions at the kiosk, you collect valuable data on their consumption habits. You can make personalized suggestions that will encourage them to consume more.
- Attract new customers
A long queue to order can quickly discourage a hungry customer in a hurry. With the ordering kiosks, you can attract a local clientele that has little time to eat.
1, 2, 3... How many kiosks to install in your restaurant?
There is no easy answer to this question.
It all depends on the size of your restaurant, the number of customers at peak times, the size of your team...
To be sure you are not mistaken, it is best to ask for advice to a kiosk specialist. By answering a few quick questions, he will be able to recommend the right number of kiosks for your needs.
And don't forget to consider your kitchen capacity. If your customers order quickly but have to wait 20 minutes for the meal to be ready, you risk creating frustration.
How to choose the right restaurant ordering terminal?
The purchase of a restaurant ordering terminal can represent a significant investment. So don't make a mistake when you decide!
Here are 8 essential criteria on which to base your choice of a restaurant ordering station:
- Connection to the cash register software
Make sure that your cash register software is compatible with the order terminal. This is an essential condition to simplify your daily life and to avoid additional handling to manage orders and receipts.
- Push product
This is the big advantage of the ordering kiosks. Suggestions made at the time of ordering can increase the average ticket. Mc Do has installed kiosks in all of its restaurants over the past 10 years not only to speed up service. The fast-food chain noticed that suggestions during ordering increased the average ticket by 30%.
- Integrated loyalty program
C’est le must ! Si votre digital loyalty program peut être intégré à votre borne de commande, vous profitez d’un double effet gagnant : vos clients sont ravis de pouvoir cumuler des points ou d’obtenir des récompenses via la borne. Et vous continuez d’améliorer votre connaissance clients en enregistrant les commandes sur chaque fiche client.
- Instant menu update
Check that your restaurant kiosk can be synchronized with your digital menu if you have one. If your menu changes daily or if you remove a dish from your menu, you don't have to make any adjustments on your kiosk. The update of your online menu is automatically replicated on your touch screen.
- Easy to install
Before purchasing your restaurant kiosk, think carefully about its location.
It's best to place it in a place that doesn't obstruct traffic but is still easy to access. There is no need to embark on major installation work: some kiosks are designed in "Plug & Play" mode. No need to run electrical cables or make holes in the walls: you install your kiosk in 5 minutes and your customers can order directly.
Think about the impression customers will have when they walk into your restaurant. Your kiosks should be in keeping with your establishment. Avoid imposing and impersonal kiosks. Choose a design that looks like you and that fits perfectly with your premises.
- User-friendly interface
Customers love to use kiosks to order at restaurants... as long as the navigation interface is pleasant and easy to use. If in doubt, put yourself in your customer's shoes and test the ordering kiosk: if you are not 100% satisfied with your user experience, chances are your customers will be.
- The quality-price ratio
Of course, the price of a control unit is an essential criterion. Prices can go from 2'500€ to 10'000€. This can be a big budget... but think about the return on investment! With features such as suggestion modules or an integrated loyalty program, you will quickly get a return on your investment. And that's not counting the time you'll save serving your customers. Choose a kiosk that is powerful enough to quickly see the result on your sales.
It's time to take action.
Are you convinced?
Discover the Obypay kiosk solution here.
Discover how a control terminal works in video here.