If you've ever been to a food court, you've probably experienced it: when you want to order your tomato-burrata at the Italian stand, have a cheeseburger-fries at the neighbor's, and finish with a waffle at the Belgian stand, you'll have to :
- stand in line 3 times;
- place 3 orders;
- and pay each payment at 3 different cash registers!
This is even more true when you come with your family and everyone has different desires.
That's enough to curb the customer's curiosity!
The ordering and payment experience can then quickly break the interest of the Food Court: the pleasure of a "tailor-made" meal in a friendly atmosphere and without complicating life.
As a result, customers are concentrated in one booth and other restaurateurs only get a portion of the traffic in the food court.
So how to manage multi-ordering in a food court without generating friction?
Some innovative Food Tech players are offering new game-changing digital solutions.
One order for all the stands: the big plus of the Multi-Basket
Instead of going booth by booth to order and pay for each meal, your customer can centralize their multi-stand order in one place via their smartphone or a self ordering kiosk.
When the order is validated, the production ticket is sent separately to each restaurant owner concerned, along with the payment, all via the cash register software.
The customer then only has to collect his order from each stand.
Which control interfaces for Multi-Basket?
On the spot, the customer has the possibility of managing his order via an order terminal or by scanning a QR Code arranged on the tables of the Food Court.
The customer has access to an online interface through which he can navigate "virtually" between each stand to discover the menus and make his order.
Each time an item is added, the shopping cart is automatically completed, thus centralizing the products of each stand.
The customer makes his online payment via credit card, Google Pay, Apple Pay or a meal ticket.
It's simple, fast and ultra efficient.
Multi-Basket: it also works in Click & Collect!
No need to be on site to generate your Multi-Basket order.
The ordering interface can also be made available on the Food Court website. The Internet user then accesses the same interface as if he were on site.7
He can therefore anticipate his arrival and start the preparation of his Multi-Basket order remotely.
Can I manage a cash payment for a Multi-Basket order?
Whether it is via the Smartphone, the website or the kiosk, payments are always made digitally.
But some customers prefer to pay in cash.
Moreover, merchants cannot refuse a cash payment under penalty of a 150€ fine.
So how do you collect a cash payment and enable Multi-Basket ordering?
You can use a professional ordering station at one of the Food Court booths.
In concrete terms, the restaurant owner creates the Multi-Basket order on this dedicated terminal and collects the customer in cash.
As for the other interfaces, the finalization of the order via the professional terminal generates the sending of a production ticket and the dispatch of the payment to each stand concerned.
How to set up the Multi-Basket in your Food Court?
If you don't know where to start, don't hesitate to ask one of our experts for a personalized coaching.
Obypay offers an integrated Multi Basket solution with :
- Ordering and payment at the table via QR Code
- The interactive control terminal
- The click & collect
- The professional order terminal for cash payments.
Request a demo by clicking here.